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From hundreds of locations to the flagships that matter most.

Years of consistent execution earned Cima the trust to take on Five Below's most visible stores, the ones with no room for error.

Architectural Elements Lighting Graphics Signage Graphics Signage Architectural Elements Lighting

What we did

Five Below has positioned themselves as one of the fastest growing and most innovative retailers in the United States. With that growth comes the demand for efficient and consistent brand implementation partners. We are proud to be partnered with Five Below to support their growth across hundreds of locations nationwide.

When a location meets their branding requirements a comprehensive drawing, detailing signage, landlord notes and building finishes, is submitted with the lease agreement.

Five Below’s temporary signage contributes to their early marketing efforts to connect with the community. Building momentum for the store opening, ‘Coming Soon’, ‘Now Hiring’ and ‘Grand Opening’ banners and tenant face-clings are displayed.

Through consistent performance we have significantly grown our location share of the program. We have built trust within the partnership allowing Five Below to focus on other elements of opening a store. In addition, our breadth of product offering and ease of collaboration have earned us opportunities to develop flagship locations.

When a location meets their branding requirements a comprehensive drawing, detailing signage, landlord notes and building finishes, is submitted with the lease agreement.

Through a deep and thorough code review, we are able to maximize each and every brand opportunity.

98 % Customer retention rate
70 % Growth through referrals
75 % Increased program share

How We Did It

We execute rigorous code checks to provide Five Below’s real estate team with pivotal information for determining the success at potential locations. Additionally, we leverage our experience with in-house permitting and variance proceedings to fight for every square foot to maximize their branding.

Through a deep and thorough code review, we are able to maximize each and every brand opportunity.

Our team hits specific dates throughout the process to update the banner messaging. We hunt for efficiencies throughout the process. One example is pairing survey trips with banner installations.

Every location for Five Below involves different townships and code requirements, a different set of stakeholders, and different dates that must be met and accounted for. We understand Five Below’s needs and have built a tailored team to support those efforts.

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Let’s build whats next, together.